Report: Comcast Mulling Plans To Place “The Office” Episodes Behind $ 5 Per Month Paywall
Aaccording to a report released on Friday by Bloomberg which cited “people familiar with the subject”, Comcast (NASDAQ: CMCSA) could put most episodes of Office behind a $ 5 per month paywall.
Currently broadcast on Netflix (NASDAQ: NFLX) in reruns, Office was a half-hour comedy television show that debuted on Comcast’s NBC in 2005 and ended in 2013. Set at the headquarters of a fictional paper company in Scranton, Pa., and adapted from the British series of the same name, it starred Steve Carell as a distraught boss trying to deal with a strange set of employees.
According to Bloomberg, this is currently one of the most popular shows on Netflix.
Image source: NBC (Comcast).
At the moment the plan is for Office fly to peacock, Comcast’s recently launched (and popular) streaming service. It will migrate there from Netflix on New Years Day. Even though the show originates from NBC, the network has agreed to pay $ 100 million a year for the rebroadcast rights. He plans to hype the show’s arrival on Peacock. It could be a more difficult sale with some form of paywall.
According to Bloomberg, several scenarios are envisaged. One is a “freemium” model, in which the first episodes of the show would be streamed for free (Peacock, unlike Netflix and most other streamers, does not charge its users a subscription fee for the service. basic). Most of the later episodes would then reside on the other side of that paywall.
Comcast / NBC has not made any official statement about the possibility of a paywall for Office. The company’s shares rose 0.9% on Friday, in contrast to the marginal decline in the S&P 500 index.
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