Mapfre SA: Safe driving discounts for MAPFRE USA customers in Massachusetts
MAPFRE USA’s MotionSmart UBI product may lead to increased safety behind the wheel, resulting in reductions in insurance. MotionSmart was developed in collaboration with Cambridge Mobile Telematics (CMT) for new MAPFRE policyholders in Massachusetts.
Alliance with CMT
Jaime Tamayo, CEO of MAPFRE USA, commented: “Safer driving means fewer accidents. We are delighted to partner with CMT, the world’s leading provider of mobile telematics and analytics, to encourage responsible driving while rewarding customers who demonstrate their commitment to road safety. ”
“Distractions caused by cell phone use affect driver perception and response time, resulting in harder braking and harder banging,” said William Powers, co-founder and CEO of CMT. “We are proud to work with MAPFRE to reward those who reduce the risks behind the wheel.”
Reduce the risk of accidents
In an interview published by Agency Checklists, Keith Jensen, MAPFRE USA’s senior vice president of business development for the Northeast region, noted increased customer interest in premium reduction programs based on individual driving behavior. .
According to a CMT study, 74% of consumers would buy an insurance product that takes their driving habits into account. MotionSmart is an opportunity for new MAPFRE Massachusetts customers to use a smartphone app that rewards them for driving safely.
Studies show that using UBI products helps reduce
Auto insurance discounts
New policyholders who sign up for MotionSmart also receive immediate value in the form of a discount on their auto policy, if all covered drivers register on the app, and provided they complete at least one trip. within 30 days of registration.
Plus, they can get up to 20% savings on auto insurance renewals, depending on how safe they drive. They also receive personalized coaching in a gamification format that encourages their participation.