LinkedIn Adds New Features to Help Companies Attract Talent

By on October 31, 2021 0

LinkedIn is adding new features to Company Pages to improve internal communication, attract new talent, and better understand competitors.

We are in the most competitive hiring market ever.

What others call The Great Resignation, LinkedIn prefers The Great Reshuffle because of the opportunities to make positive career changes.

As workers search for new and better jobs, companies need to communicate to potential employees that they are the right company to work for.

Additionally, companies should strive to forge stronger bonds with employees to keep them long term.

Here’s how LinkedIn’s new features for Company Pages will help businesses achieve those goals.

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New features for LinkedIn Pages

Updates to the “My Company” tab

LinkedIn updates the My Business tab with new ways to keep employees engaged and informed about what’s going on internally.

The My Company tab is a space within LinkedIn pages reserved exclusively for employees. Companies can use this space to develop their employee community and advocacy efforts.

The updates rolled out in the coming weeks will allow companies to:

  • Organize your page feed content to the My Business tab with the click of a button.
  • Notify employees as soon as new content is selected and encourage them to share it again.
  • Show employees how important their sharing is, with dynamic visualization of content that others in the organization are sharing.

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LinkedIn previously noted how employees are more likely to interact with and share content when it comes from their own company:

“Internal LinkedIn research shows that employees are 60% more likely to interact with colleagues’ posts compared to non-colleagues, and 14 times more likely to share their organization’s page content compared to content other brands. “

The “My Company” tab is available for pages with more than 201 employees, which is determined by the “Company Size” attribute.

In addition to the new added features, the My Business tab includes:

  • Highlights of employee milestones (promotions, birthdays, new hires, etc.)
  • Trendy content from colleagues.
  • Recommendations for getting in touch with people you may know in your business.
  • An analysis section to help measure the impact on engagement and reach of the content.

Openly share your workplace policies

Job seekers in today’s market don’t choose their next job based on salary and benefits alone. They also care about workplace policies.

For example, employees who are satisfied with their organization’s flexibility on work schedules or location are:

  • 3.4 times more likely to balance work and personal obligations
  • 2.6 times more likely to be happy working for their employer
  • 2.1 times more likely to recommend working for their employer

Being transparent about these employees from day one can help attract the best talent.

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A new feature for LinkedIn Pages allows companies to communicate their policies on remote working, vaccines, salary adjustments, and more.

Policies are displayed right in the header of the LinkedIn page, making it one of the first things people will see when they search for your business.

See how your page compares to competitors

LinkedIn has added customizable competitor analytics to the Analytics tab, which allows you to add up to nine competitors to compare the performance of their LinkedIn Page.

With this feature, you can track the number of followers of your competitors and compare the performance of their content with yours.

Screenshot from www.linkedin.com/business/marketing/blog, October 2021.

Soon, LinkedIn will be adding even more metrics, such as engagement rate.

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Source: LinkedIn Marketing Blog


Featured Image: Bangkok Click Studio / Shutterstock


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