Blackhawk Network offers gift card bundles

By on November 15, 2021 0

Branded payments provider Blackhawk Network launched the ability for shoppers to offer people on their vacation shopping lists a variety of brands to use the balance through expanding content and multi-brand bundles on the platform. -form CashStar, the company announced earlier this month (November 3). .

According to the press release, customers can now create personalized gift card sets, choosing two complementary cards or additional gift cards to create “experimental” sets. It also allows retailers to choose their partners from the hundreds of Blackhawk brands using either bundling or expanding the content of gift cards, and then emailing the recipient their electronic gifts.

“Our forecast for the holidays has revealed that multi-brand gift cards will be one of the most popular gift card categories this holiday season,” said Jennifer Philo, GVP, US Digital Commerce and Loyalty, Blackhawk Network, in a press release.

“This new package option has allowed us to offer another flexible option for a personalized multi-brand experience for consumers, while providing retailers with the ability to generate additional revenue and exposure to new customers than they previously did. maybe not reached, “she said.

The new bundle and gift card content expansion feature is available to existing Blackhawk Network partners.

Related: Zip partners with Blackhawk Network to pilot BNPL

Last month, the BNPL (buy now, pay later) platform Zip, formerly known as Quadpay, worked with Blackhawk Network to enable customers to make gift card purchases in a variety of ways, bringing the Blackhawk network to over five million Zip users.

The Zip BNPL payout option will be available as a payout option on GiftCards.com, GiftCardMall.com and through Blackhawk’s own platform.

As Blackhawk works with over 500 merchants, the Blackhawk-Zip collaboration will give more people access to flexible gift card payments.

Zip and Blackhawk are also teaming up to get more retailers to join BNPL at the point of sale (POS), working together to offer Zip payments using a QR code in-store. The Blackhawk SpendIt payment solution and several mobile and cryptocurrency wallets will also support Zip’s BNPL options.

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NEW PYMNTS DATA: 2021 HOLIDAY SHOPPING OUTLOOK

On: It’s almost time for the holiday shopping season, and nearly 90% of US consumers plan to do at least some of their purchases online, 13% more than in 2020. The 2021 Holiday Shopping Outlook, PYMNTS surveyed over 3,600 consumers to learn more about what drives online sales this holiday season and the impact of product availability and personalized rewards on merchant preferences.


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